Do you understand the difference between traditional Search Engine Optimisation and Social Media Marketing? Many Online Marketers get stuck in their ways and unfortunately limit their success when it comes to Social Media Marketing. The key difference is that SEO (Search Engine Optimisation) is a method where you get as many sites to link directly to your site as possible; Social Media Marketing on the other hand focuses on getting as many people as possible to link to your site. The fine distinction is the key to either getting it right or getting it terribly wrong.
digital marketing methods work. They're effective. But they're also expensive and they often have an expiry date. Paying for digital advertisements is often something that's short-lived. It might cost you hundreds or thousands for a temporary ad. But banners and signs last. Even if you've got a robust online marketing campaign going, you'll want to make sure you continue to pay attention to your bricks and mortar marketing and advertising. Signs, banners, and displays could be an area of advertising that helps your business flourish --- especially if you're in a store front or are a consumer business in a busy area.
Most of us know how important it is to make our websites search engine optimised. Amazingly, only 18% of the 1411 participants had their website SEO working satisfactorily, with a large proportion having done no SEO at all. Search Engine Optimisation is one of those things that can be done with zero budget if you have the right knowledge, and I explain how in my new guide. It is befuddling to me that something that can attract customers naturally is not even being done by the majority.
Attempts to "sell" search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying the latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn the underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.
#1 - You believe that social media just for kids and has no value. One million plus business-professional groups are more info on LinkedIn, over 800,000,000 (millions) users worldwide on Facebook, millions more companies worldwide use twitter and other social platforms. Could they all be wrong? social media marketing is a good step to tell us who you are and why we need you. Do not sell yourself on you. Sell us on you!
Have fun and be creative on the social media sites. We all need to laugh, smile and be happy. So make sure you are someone who people just love to be around. Think of it as if you are at a party, how would you connect with people there?
Make friends, connections and take advantage of the dialogue that is happening on-line. You want to build relationships so that people will identify you as an expert in your field. Remember no one knows everything and you will always be an expert to someone.
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